Whether people are fans or detractors of social media, the inarguable reality is that social media carries significant weight in the digital marketing world. Law firms that enjoy a robust social media presence will attract clients and experience an ever-expanding digital footprint.
What do we mean by social media? Social media encompasses distinctive and varied platforms of online connection and networking, usually in the form of websites or applications, accessible via PC and mobile phone. The 20 most common are Facebook, Twitter, Instagram, LinkedIn, Pinterest, Google+, YouTube, Tumblr, Flickr, Reddit, Snapchat, Whatsapp, Quora, Vine, Periscope, BizSugar, StumbleUpon, Delicious, Digg, and Viber.
Social media sites vary in function. Some are designed for social networking. Others provide platforms for microblogging, blogging, photo sharing, video sharing, crowdsourcing, and management of multiple platforms.
Active social media is one component of a successful online marketing strategy. Online marketing comprises several key components. Each component increases a law firm’s digital footprint and contributes to the firm’s online authority. A firm with high online authority appears as trustworthy and credible.
A broad and dynamic social media presence, as a component of the online marketing effort, increases a firm’s online authority. A firm with an active social media presence will stand head and shoulders above competitors who lack it.
Managing an effective social media presence first requires an understanding of a law firm’s marketing needs and goals. Then it requires the creation of a social media strategy, and campaigns within that strategy, that align with the overarching marketing needs and goals.
Law Firm Marketing LLC devotes significant time and resources to building and managing our clients’ social media presence. We create profiles/accounts for clients who have few or none. We build strategies and set up campaigns. We ensure that meaningful and appropriate content is added regularly.
Our social media marketing team members work in tandem with the broader client team to build, coordinate, and monitor campaigns. Whether the purpose is to reinforce branding, direct potential clients to the firm’s website, or pitch a promotional offer designed to capture emails, our staff ensure continuity and effectiveness of text, image, and call to action.
Many of our clients feel out of their depth or overwhelmed when it comes to maintaining an active social media presence. Others are completely disinterested in it but know that having such a presence is important. The fact that Law Firm Marketing LLC includes active, effective social media management as a component of our online marketing strategy brings relief to busy attorneys.
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