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GDPR Compliance in B2B marketing

GDPR, which stands for the General Data Protection Regulation, came into effect on May 25th 2018, and affects businesses across the UK and the world. Companies that store and process the personal data of any EU citizen must now become GDPR compliant or face a fine of 4% of their annual turnover or €20 million—whichever is higher. Companies are now scrambling with questions on what these data protection laws entail and how to become GDPR compliant, but luckily for you, we’ve got the answers. Our GDPR toolkit goes into total depth on how your business can become GDPR compliant. In the meantime, […]

September 13, 2018

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13 seo copywriting best practices for writing killer blog introductions

Want to rank more highly on Google’s search engine results page (SERP) so you can increase your number of visitors and generate more leads? Surprisingly enough, it all comes down to your blog introduction. Your blog introduction is absolutely crucial, and is one of the most important elements of your content. While 80% of people read headlines, only 20% click through to the rest of the blog, and an even smaller percentage make it past the introduction to the main bulk of the article. In this new digital world, attention spans are increasingly shrinking, so you’ve only got a few lines to hook your […]

September 13, 2018

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SEO Isn’t Just About Results Anymore

Open this image and what you will see is essentially the end result of using an SEO company that takes a cookie cutter approach to link building. This lawyer’s link profile is a collection of links that are not relevant or ‘earned’ in any way. There are no quality links. Quality links are what Google is looking for to establish how credible your web site is, and subsequently how high to rank you for your key words. But here’s the crazy part in this story: this lawyer, who’s SEO company was using these shoddy tactics, was outranking my client! What […]

September 13, 2018

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7 Tips When Starting Your Own Legal Practice

Career paths in the legal industry, like every many other industries are in a state of change. For ages, the the typical career path for lawyers went something like this; Finish law school Pay your dues for years at larger firm with the hopes of becoming a partner Eventually see your name on the sign outside the building In the last 2 decades a variety of factors are disrupting an industry that has been notoriously averse to change and creating an opportunity for entrepreneurial attorneys. What are the catalysts for these changes? Here’s some big ones; A decrease in entry […]

September 12, 2018

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Here’s why your SEO provider MUST be transparent

The problem with both of the above SEO companies is that they are either taking too much of a long term or short term approach and they are secretive about their process. They don’t want to share with you the tasks they’ve completed or the links they’ve built because either they haven’t done what they should or they’re scared. Scared of you picking their work apart, scared of you firing them and doing it yourself or worse, giving their super secret formula for success to a competitor. Because of this most SEO providers operate with zero transparency which is why when […]

September 12, 2018

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Is your legal SEO company cheating on you?

One thing we learned very early on in our business, is that for clients in large cities who are in a competitive legal area of practice (and let’s face it, there are very few that aren’t competitive), it’s very difficult to get 1st page rankings. You need to do everything correctly from building the correct link profile, to the proper on page optimization and a steady flow of high quality content and even then there’s no guarantee of a desired result. And there’s nothing more frustrating for us or our clients when results are elusive, particularly when a campaign is just getting started. Because […]

September 12, 2018

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